Seattle-Based Start-Up Develops First Women’s Digital Collectible on Open Market
SEATTLE, WA, OCTOBER 2, 2018 – Player Tokens™ today announced a partnership with the U.S. Women’s National Team Players Association (USWNTPA), via REP Worldwide, the USWNTPA’s exclusive group licensing representation agency, for groundbreaking digital collectibles featuring 26 current members of the squad. At launch, fans will be able to buy tokens individually or in packs featuring three players starting at $3.99. The launch of USWNT Player Tokens marks the first digital collectible featuring female athletes on the retail market.
“There is an untapped market for women’s sports collectibles and we are proud to be trailblazers in partnering with the USWNTPA to develop Player Tokens for each of the current members of the team,” said Kush Parikh, Founder and CEO of Player Tokens. “Our approach to growing the digital collectibles market in women’s soccer is focused on bringing our technology’s value and experiences to the hands of consumers. This partnership gives us the unique opportunity to interact with a diverse and engaged fan base.”
The launch comes as the US Women’s National Team enters the 2018 CONCACAF tournament as the first step in defending their World Cup crown. The USWNTPA becomes the second major partnership with a players association for Player Tokens. In August 2018, Player Tokens launched their first iteration of these revolutionary digital tokens in conjunction with the Major League Baseball Players Association (MLBPA) featuring athletes from all 30 MLB teams. The USWNTPA Player Tokens will follow the same format.
“Player Tokens is a new innovative way for our players to connect with our passionate fan base. As we continue to break ground for women’s sports, especially fighting to make progress on the revenue and business side, we felt partnering with a progressive company like Player Tokens was a perfect fit ,” said Meghan Klingenberg, U.S. Women’s National Team World Cup 2015 Champion and REP Worldwide Advisory Board member.
Player Tokens marks the next step in the evolution of collectibles, leveraging the best of the physical and digital worlds. Like physical collectibles, packs can be purchased with a credit card, so fans won’t need to possess any knowledge about crypto currencies. The digital nature of Player Tokens also enables fans to easily share and allow for unique experiences with players.
Every USWNTPA Player Token possesses a unique ID that can be tied back to the blockchain, proving the authenticity, ownership and scarcity of every asset. This new partnership with USWNTPA is focused on bringing Player Tokens experiences to the players’ fan base – both in-stadium and to the greater soccer communities all over the world.
Fans worldwide can purchase tokens exclusively through the Player Tokens web and mobile sites at www.playertokens.co.
About Player Tokens
Player Tokens is a sports focused software company that introduces sports fans to the new world of blockchain based digital collectibles, also known as crypto collectibles. Founded in 2018, Player Tokens launched with an exclusive partnership with the Major League Baseball Players Association (MLBPA), wherein it offered users the first in-market athlete collectibles with the likenesses of over 300 current players. Player Tokens also has an exclusive soccer partnership with the U.S. Women’s National Team Players Association (USWNTPA), making it the first digital collectible where female athletes will be featured prominently. Player Tokens focuses on making athletes more accessible to fans via their platform, while offering true digital ownership and natural scarcity…which is the future of sports fandom.
About REP Worldwide
Built on a foundation of the NFLPA’s more than 25 years operating a successful sports group licensing program that generates off-field revenue to supplement NFL players’ on-field earnings, REP Worldwide provides group licensing services for athlete-driven sports properties. The NFLPA is the majority shareholder of REP Worldwide and works in collaboration with its founding partners, the U.S. Women’s National Team Players Association (USWNTPA) and the Women’s National Basketball Players Association (WNBPA). Please visit www.repeveryplayer.com for additional information.
ABOUT THE USWNTPA
The USWNTPA serves as a leading advocate for women’s soccer players, pioneering a new era of women’s soccer as a preeminent sport. The primary mission of the USWNTPA is to protect the rights of WNT players and to advance and safeguard the economic and social welfare of all WNT players, both on and off the field. The USWNTPA is committed to raising the level of women’s soccer domestically and continuing to grow the game worldwide.
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