U.S. Women’s National Team Players Association and
CultureFly Launch Collector Boxes Ahead of France 2019, Exclusively at Walmart
BENTONVILLE, Ark. and NEW YORK, June 10, 2019 – As members of the U.S. Women’s National Team Players Association (USWNTPA) get set to embark on defending their 2015 World Champion title and vie for their fourth overall, CultureFly, Walmart and the USWNTPA today launched officially licensed collector boxes featuring USWNTPA player collectibles exclusively at nearly 1,600 Walmart stores nationwide.
Starting today, fans can represent the reigning champions through USWNTPA collector boxes filled with a variety of exclusive player product and accessories for $19.88, including:
- Commemorative golden mini soccer ball with player signatures
- Ultra-plush throw blanket featuring players Alex Morgan, Julie Ertz, Crystal Dunn, Christen Press and Tobin Heath
- Wall decal of the team’s players
- Replica Julie Ertz headband
- USWNTPA player pink replica headband
In addition to the exclusive USWNTPA boxed merchandise from CultureFly – which markets pop-culture-themed apparel and boxed collectibles – fans can purchase collectible vinyl figures of veteran stars Julie Ertz, Alex Morgan and Christen Press for $9.97.
“CultureFly is thrilled to work with Walmart and the U.S. Women’s National Team Players Association for this exclusive program. It’s extremely rare in sports for the whole country to be united and root for one team. Everyone will be supporting this group of amazing athletes on their quest for a championship! The product at Walmart is a celebration of the team’s hard work and dedication to the sport and the U.S.,” said Edward Erani, CEO of CultureFly.
“We’re excited to work with the U.S. Women’s National Team Players Association and CultureFly to celebrate our talented athletes and help bring the Women’s World Cup this summer in France to life for fans through these collectible items. And, we’ll of course be tuned in to watch their success on the field soon,” said Brent Duwe, Buyer at Walmart.
Today’s announcement by CultureFly, Walmart and the USWNTPA signifies a commitment to support the members of the USWNTPA while creating further opportunities for fans to have access to officially licensed merchandise and show their support for the players. The licensing agreement was executed by REP Worldwide, which represents the group licensing business of the USWNTPA.
Culture Fly is home to a team of pop culture fanatics who strive to create more than just exclusive products for the die-hard enthusiast, and where casual fans need not apply. At Culture Fly, pop culture is more than life, it’s a way of living, a way of communicating, and being part of a community where there is never a right or wrong way of expressing yourself.
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, over 275 million customers and members visit our more than 11,300 stores under 58 banners in 27 countries and eCommerce websites. With fiscal year 2019 revenue of $514.4 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmart.
About the U.S. Women’s National Team Players Association
The U.S. Women’s National Team Players Association (USWNTPA) serves as a leading advocate for women’s soccer players, pioneering a new era of women’s soccer as a preeminent sport. The primary mission of the USWNTPA is to protect the rights of USWNT players and to advance and safeguard the economic and social welfare of all USWNT players, both on and off the field. The USWNTPA is committed to raising the level of women’s soccer domestically and continuing to grow the game worldwide.
About REP Worldwide
Built on a foundation of the NFLPA’s more than 25 years operating a successful sports group licensing program that builds off-field revenue growth that supplements athletes’ on-field earnings, REP Worldwide provides group licensing services for athlete-driven sports properties. The NFLPA is the majority shareholder of REP Worldwide and works in collaboration with its founding partners, the U.S. Women’s National Team Players Association (USWNTPA) and the Women’s National Basketball Players Association (WNBPA). Please visit www.repeveryplayer.com for additional information.