CHANCE ATHLETICS PARTNERS WITH WNBPA TO PROVIDE CUSTOM PLAYER-IDENTIFIED BASKETBALLS
“Bet On Women” basketball will be the first officially licensed product under the new licensing relationship
NEW YORK and LOS ANGELES (August 7, 2019) – Chance Athletics, a lifestyle basketball company, announced an official licensing partnership with the Women’s National Basketball Players Association (WNBPA) to create custom player-identified basketballs for fans. Through this new partnership, the union for current women’s professional basketball players in the WNBA, will continue its mission to empower women and encourage self-expression and confidence through the unique Chance designs and creations.
The first product to be released under the new license is a “Bet On Women” branded ball featuring player names and likenesses. The basketballs celebrate the uniqueness of each player and provide fans a new way to express their love and appreciation for the incredible athletes. The ball will be available at https://wearechance.com/.
As a woman-owned company and recognized leader in the lifestyle basketball space, Chance is a trailblazer and committed to creating a positive impact in society. The company’s motto “Take A Chance” aligns with the WNBPA “Bet On Women” campaign, which proudly projects a shared commitment to matters of gender equity and gender equality.
“Chance, at its core, was created to inspire people to take chances and bet on themselves. Our mission ties in perfectly with the WNBPA which provides opportunities to some of the best athletes and creatives. They support the dreams of the top athletes in the world to get after what they want and that’s something we can get behind. Exist loudly, because why blend in when you’re meant to stand out,” said Joyce Kao, Co-Founder of Chance.
Chance will offer players additional opportunities to express themselves and connect to their passionate fan bases via exclusive player-branded merchandise.
There is a high level of excitement and momentum following the 2019 All-Star Game that saw an undrafted, first-time All-Star in Erica Wheeler claim the MVP award. Teams and players are preparing for the stretch run to the playoffs, which begin on September 11, 2019. Last year’s WNBA postseason saw record levels in attendance, viewership, social media engagement and merchandise sales.